|
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Nigel Hollis
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape...... more
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. ... less
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Nigel Hollis
This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance,...... more
This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding.Hollis is a top executive at Millward Brown, and their public relations support is guaranteed. Millward Brown has researched more brands and more ads than any other company in the field, and as of 2006, were working with 70 of "BusinessWeek's" 100 Best Global Brands. The Millward Brown Group has offices in 46 countries worldwide. With access to hundreds of powerhouse brands and their marketing histories and strategies, Millward Brown and Hollis have the experience needed to effectively sell his accessible and practical 5-step plan to customer bonding with a brand.In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building. ... less
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
Global TV: Exporting Television and Culture in the World Market - Denise D. Bielby
Seeks to understand the machinery of the marketplace, its origins and history, its inner workings, and its product management. This title explores the cultural...... more
Seeks to understand the machinery of the marketplace, its origins and history, its inner workings, and its product management. This title explores the cultural significance of the global trade, and asks how it is so successful despite the cultural differences between shows and local audiences. ... less
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
Mercosur: Regional Integration, World Markets - 1555878385
Pages: 140, Paperback, Lynne Rienner Publishers Inc
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
Europe (Tourism market trends) - World Tourism Organization
Pages: 285, Edition: 2007 ed, Paperback, WTO
|
|
Postage & Packaging: Free!
Availability : Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item....
|
amazon books
|
|
Middle East (Tourism market trends) - World Tourism Organization: Market Intelligence and Promotion Section
Pages: 132, Edition: 2006 ed, Paperback, WTO
|
|
Postage & Packaging: Free!
Availability : Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item....
|
amazon books
|
|
Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders - Hermann Simon
Pages: 402, Edition: 2009, Hardcover, Springer
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
The World Market for X-Ray Tubes: A 2011 Global Trade Perspective - Icon Group International
Pages: 108, Paperback, ICON Group International, Inc.
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
The World Market for Caviar and Fish Egg Substitutes: A 2013 Global Trade Perspective - Icon Group International
Pages: 104, Paperback, ICON Group International, Inc.
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
|
Rival States, Rival Firms: Competition for World Market Shares (Cambridge Studies in International Relations) - John M. Stopford
Pages: 336, Paperback, Cambridge University Press
|
|
Postage & Packaging: Free!
Availability : Usually dispatched within 24 hours...
|
amazon books
|
| 
