Ciao is on your side! Increase consumer confidence with the Ciao Quality Seal
Ciao is a multi-million-strong online community that critically reviews and rates millions of products and services for the benefit of other consumers. Ciao combines unbiased consumer reviews and up-to-date price information from hundreds of online merchants to make it the most comprehensive source of shopping intelligence on the web.

With over 5 Million Page Impressions and 1, 6 Million visits in June 2005, it is clear that Ciao.co.uk is one of the biggest and most successful Shopping Portals in the United Kingdom.
1. What is the Ciao Quality Seal?
The Ciao Quality Seal is an accolade that we developed especially for consumers as well as companies. It is nothing more than an objective recommendation of your online product- not by us or miscellaneous test centers, rather by consumers.
2. (a) How does the Ciao Quality Seal benefit shops?
Higher dependability = more trust

Ciao members write approximately 5000 reviews per month. These serve as a quality measure of products for visitors of the Ciao website and also for members. Online shops are often especially thoroughly reviewed and rated, because there is still a lack of trust in the security of online shopping. The trust in an online shop increases because of positive reviews by our members which are neutral, because they are composed by totally normal people.

Higher conversion rate = more profit

Studies show that the integration of the Quality Seal leads to a higher consumer confidence, and an increase of the conversion rate. This is a result of the following factors:

So there are plenty of good reasons for you to apply for the cost free Ciao Quality Seal in order to raise the revenue of your shop.
2. (b) What are the benefits of the Quality Seal for websites?
The advantages of internet-sites are a bit different for users: When a user orders a product, they cannot feel, smell or taste the product, as it is an online service. Special criteria are required, in order to make the user aware of the intangible product. Nowadays a lot of users experience an information overload, which deters or simply burdens them. It is vital to satisfy the user with reliable, good quality information on the product.

Our Quality Seal overcomes this hurdle: It mirrors exactly the opinion of the consumer on the respective Online-product. By consumers, for the consumer. Your product has many opinions and positive ratings which users will trust in future as there is a proven quality and reliability in what you are providing. This in turn will be positively rated. More precisely: your users advertise for you – and it’s free.
3. Who is entitled to the Ciao Quality Seal?
Before you obtain this valuable accolade, your Online-“product” must fulfill certain Criteria.
Ask your community to give you feedback on your product. For this we have set up your own forum at Ciao. With a prominently placed Ciao Feedback-Button on your website, where you will have access to many first-hand accounts made by your users- and this is the best path to achieve the Ciao Quality Seal. Additionally, you can ask for feedback in other ways, such as newsletters, text links etc.
As soon as your product fulfils the following criteria:
  • A minimum of 4 to 5 stars
  • 30 reports (for significant trends)

Your Feedback-Button will automatically transform to the Ciao Quality Seal.

From this moment onwards your product can display the “recommended in consumer tests”. Only a few Websites qualify for this particular commendation.
4. How is the Ciao Quality Seal integrated?
Get your personal Tag for the Ciao Quality Seal and/or the Ciao Feedback Button. The most current rating of your website is shown daily. The button is directly linked to the ratings of your website on Ciao. This way your customers can immediately rate your product themselves and additionally read the recommendations of other customers. After all, satisfied clients are the best advertisements!

If your website does not fulfill the necessary criteria for the Ciao Quality Seal yet, you will see the Ciao Feedback Button (“Rate this product now”) blended in. If you put this on your website and prompt your customers to rate your product, your Feedback Button will automatically change into the Ciao Quality Seal as soon as your website is qualified to do so.
5. Choose your favorite one here
You need only to link the Tag to the source code of your website once you have chosen a button. Your Ciao Feedback Button will then appear on your website and directly link you to your own personal forum on Ciao.

Important: For legal reasons please only use the Tag (and not the GIF). Only through this Tag will the daily ratings of your website be advertised- this way your users can not blame your for misdirection.


www.ciao.co.uk

www.ciao.co.uk

www.ciao.co.uk

www.ciao.co.uk