Advantages Fast, efficient service, delivery 7 days a week, can still earn Tesco Clubcard points
Disadvantages navigation of site could be slightly better, £5 delivery charge
I registered with Tesco’s online services a few months ago but hadn’t placed an order; mainly because I live quite near to a supermarket and also because I wouldn’t be able to justify the delivery charge (currently £5). Recently, I received an e-mail inviting me to place my first order, which would give me 500 Tesco Club card points (equivalent to the £5 delivery charge), so I jumped at the opportunity and placed an order. Overall, I was impressed with service but having used many e-tailers before I have a few suggestions for improvement of the website.
With the approaching cold weather; the thought of making a trip to the supermarket, hunting for the shortest checkout queues at the weekend and then carrying all those heavy shopping bags home didn’t sound so appealing. So, late on Saturday night I decided to do the weekly shopping without getting out of bed – yes that’s right the ultimate in laziness I ordered online using Tesco’s website.
There appears to be a lot of positive 5 star Tesco.com product rated opinions on Ciao that may be focusing on the novelty-factor, therefore the aim of this opinion is to analyse the site and share my buying experience, rather than list all of the features of the site; which can be found by visiting the site.
Firstly to use the website; http://www.tesco.com/ you must be registered. Registration is straightforward and only takes about 2 minutes to complete; asking you for nothing more than your name, address, phone numbers, and e-mail address. If you have a Tesco Club card you are asked to enter it’s number. It is NOT essential to have a Tesco Club card to use the service. For those of you not familiar with the Tesco Clubcard; it is a loyalty card that allows you to collect points on purchases, which can later be redeemed as money off towards future purchases. Once registered logging in to your account is via your chosen e-mail address.
On first impressions, the site appeared friendly and inviting in the traditional Tesco colours of blue and red. Logging-in was quick; I found it much faster in comparison to other online supermarket sites such as Sainsbury’s, which can take ages to load. Tesco’s shop on the other hand takes less than a minute to load –you will get a small prompt informing you “The grocery store is currently loading. Please wait.....”
This is one area I feel can be vastly improved by Tesco. Once logged into the store of Choice e.g. Grocery, you will see a small display of the various departments in a small panel on the left hand side panel. This panel is in very small font and it is not the best way to see all the sub-departments. For example, if you wish to buy some bread you will need to click on Department –Grocery –Bakery and Cakes. The font is rather small and I feel the items are squashed together.
A supermarket style virtual aisle at the top with bold headings would be much clearer. One can search for items also using a search function. This has limited results as many items are stocked according to brand names e.
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