Advantages Paid and interesting topical & current affair polls
Disadvantages Seems to take half a lifetime to reach their minimum payout level
~ UPDATED AS AT JULY 2006 ~You Gov is a British online market research company based in London. Although their name suggests that they are a government-funded initiative, they are actually a privately funded company, even though their surveys do tend to have a political theme/bias to them. You Gov invites individuals to join their polling club and voice their opinion. They make their money by conducting surveys measuring public opinion and selling them on to a variety of different companies. Their client base is made up of newspapers and magazines (i.e. The Sunday Times, The Observer, The Mail on Sunday & The New Statesman), television stations (i.e. Channel 4, LWT) & other companies and institutions such as the NHS and Greenpeace.
~ WARNING ~
A word of warning before you rush off to sign up with them; you should only register if you are planning on being in it for the long haul, as you will never make a quick buck here. They do offer paid online surveys and prize draws but you only get paid once you have accumulated a minimum of £50.00 (and that's a lot of work at 50p a time). You Gov claims that this is in order to cut down on their administrative costs.
There is also a current polls section where you can vote on a variety of topics such as music, current affairs, sports, people, etc; Although there is no financial reward in voting here, some offer an occasional prize for the best answers. There is also a column run by John Humphrys, which is always incisive and to the point. There is also a column by Peter Kellner, the chairman of YouGov, on current newsworthy topics.Once logged in to You Gov, you can change and update your details. You can also access your account - this will list the surveys you've taken by date and show the amounts you have earned. There is also a separate line detailing any referrer credits.
~ THE SURVEYS ~
You Gov surveys pay from 50p to £1.00 each, but I would point out that 95% of the ones I have completed paid 50p. Surveys invites always come by email but never tell you the topic of the survey. The email will state "You Gov Poll Alert - Get paid 50p/75p/£1 to vote". They also send survey invites with "You Gov Poll Alert - Win £500 " i.e. no earning opportunity but entry into a prize draw. The emails always give you the closing date of the poll, and they often give you a few days in which to respond. Clicking on the email link will take you direct to the You Gov website, where you will be required to log in and then vote accordingly.
Upon completion of the survey, the money is automatically credited to your account (always reassuring). You Gov promise that they won't give out your details to any third parties or send you any spam.~ BRAND INDEX ~
~ MY EXPERIENCES ~
In nearly three years of membership, I've received one £50.00 cheque and got 20% of the way to my next payout threshold. Once you reach this elusive milestone, You Gov post your cheque to your home address within 2 to 3 weeks.
Past survey topics have asked for my opinion on a variety of topics such as crime, the Royal Family, shopping, ISA's, mobile phones, disabilities, the Iraq situation, the NHS, terrorism, the General Election and the Conservative leadership battle to name but a few. The surveys do tend to leap about a bit - switching from one topic to another totally unrelated subject. For example, one minute you can be answering a question on crime in your area and then next they will be asking you for your thoughts on Linda Barker or Jordan. One favourite question is "if there was a general election tomorrow, who would you vote for?"~ CUSTOMER SERVICE ~
~ RATHER SPLENDID REFERRAL SYSTEM ~
Another huge plus point in their favour is their referral system. They have one of the best referral systems I have come across. Unlike many other online survey companies, membership of You Gov is NOT limited to one applicant per household, so anyone living at the same address (who is over 18) can join up. For each successful referral you make, you will get paid the same amount as your new joiner every time they respond to a survey during their first three months of their membership. I can vouch that this referral system really does work and they do pay out, as I have earnt over £15 from signing various individuals up with them. Getting paid for referring someone to You Gov is easy. On your personal account page there a section entitled "Refer A Friend" which issues you with an individual referral link which you can email to your friends/family and get them to sign up through it.
~ CONTACT DETAILS ~
You Gov Plc
1 West Smithfield
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